Monday, 20 March 2017
Tuesday, 28 February 2017
Monday, 27 February 2017
Sunday, 26 February 2017
UNIT 4 - Weekly Production Log 4
Today we are going to film the first scenes of the advert in the location we have chosen, this will be from the hours of 3:00 onwards to whenever we finish. It should not take too long as we aren't filming a lot of scenes, they are straight forward and the people that are being used (my group and myself) have experience with acting infant of the camera and we are comfortable in doing so.
Saturday, 25 February 2017
Thursday, 23 February 2017
UNIT 4 - Qualitative Data
What air-freshener is in your household?
Airwick = 3
99p store = 2
febreeze = 2
N/A= 1
Citrus Magic = 2
Glade = 1
As seen in the results it shows us that Airwick is the most successful air freshener in stores from the people we had interviewed. The rest were joint tied with a number of 2 each out of 12 for 4 of the brands.
As seen in the results it shows us that Airwick is the most successful air freshener in stores from the people we had interviewed. The rest were joint tied with a number of 2 each out of 12 for 4 of the brands.
What age group do you think this advert would appeal to?
18 - 20 = 3
20+ = 7
Most people thought that the air freshener advert that we has chosen would appeal to 20 year olds and above, this may be because of the individuals lifestyle but I can see why some had said this as mostly adults worry about buying these household items.
Most people thought that the air freshener advert that we has chosen would appeal to 20 year olds and above, this may be because of the individuals lifestyle but I can see why some had said this as mostly adults worry about buying these household items.
What is your ethnicity?
Asian = 3
African = 6
Europe = 1
We done a random selection of student sin our school and found most were from the African region of thew world.
We done a random selection of student sin our school and found most were from the African region of thew world.
What is your socio-economic class?
B = 1
C= 3
D= 6
Most of the students we had given the questionnaire were from the socio economic class of D, this is exactly ho we are targeting the advert to as they are in our range and will be able to afford our product.
Most of the students we had given the questionnaire were from the socio economic class of D, this is exactly ho we are targeting the advert to as they are in our range and will be able to afford our product.
What gender do you think this appeals to?
Both =7
Male = 1
Female = 2
A majority of people that done the questionnaire said that the advert would appeal to both genders as they see no specific sex that is targeted in the advert. This is key so we can get more of an audience if it is targeted at both genders.
These results show the different qualitative results we had gathered form different people, it gives us a form of structure to get to know the target audience we are aiming this commercial at. It gave us insight to see what might interest the groups we had chosen and how we can shape our production to the liking of them and how to make it appealing to them. For example the question of "what age group do you think this advert would appeal to?" shows us what the public think the suitable target age group could be. It is important we aim I to the right audience so our product (if it were to go on sale) then it would attract the right people who would then purchase the item. In addition we also asked "What air-freshener is in your household?" the majority of the answers we go back said that they have 'Airwick', this surprised us and now shows that our main competition would be Airwick so we checked out a couple of their adverts and found they weren't as comedic so this was our leverage in order to be more creative as most febreze commercials have the entertainment factor with them and other competition doesn't. The results we got and questions we conducted will help us generalise what to do next with our advert and where to take it in terms of a "step forward" to our goal. So this type of data is very helpful.
A majority of people that done the questionnaire said that the advert would appeal to both genders as they see no specific sex that is targeted in the advert. This is key so we can get more of an audience if it is targeted at both genders.
These results show the different qualitative results we had gathered form different people, it gives us a form of structure to get to know the target audience we are aiming this commercial at. It gave us insight to see what might interest the groups we had chosen and how we can shape our production to the liking of them and how to make it appealing to them. For example the question of "what age group do you think this advert would appeal to?" shows us what the public think the suitable target age group could be. It is important we aim I to the right audience so our product (if it were to go on sale) then it would attract the right people who would then purchase the item. In addition we also asked "What air-freshener is in your household?" the majority of the answers we go back said that they have 'Airwick', this surprised us and now shows that our main competition would be Airwick so we checked out a couple of their adverts and found they weren't as comedic so this was our leverage in order to be more creative as most febreze commercials have the entertainment factor with them and other competition doesn't. The results we got and questions we conducted will help us generalise what to do next with our advert and where to take it in terms of a "step forward" to our goal. So this type of data is very helpful.
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